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2026. 8. 14. 작업

난이도 & 준비물

난이도 쉬움⏱ 예상 30~60🔧 잭스탠드

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housemouse said: Brands like Singer are all about image. This has implications for image. It's obviously rather OTT to say this one collab will implode the company. But these cars are hideously naff and they do say something about the company's priorities that doesn't bode particularly well for the brand's long-term image.You might think they're naff, but that doesn't mean Singer's customer base does. Singer is a premium brand with extremely wealthy customers. Luis Vitton is also a premium brand with extremely wealthy customers. In my experience, customers of designer clothing manufacturers c

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Jon_S_Rally said: housemouse said: Brands like Singer are all about image. This has implications for image. It's obviously rather OTT to say this one collab will implode the company. But these cars are hideously naff and they do say something about the company's priorities that doesn't bode particularly well for the brand's long-term image.You might think they're naff, but that doesn't mean Singer's customer base does. Singer is a premium brand with extremely wealthy customers. Luis Vitton is also a premium brand with extremely wealthy customers. In my experience, customers of designer clothing manufacturers can be approximately split into two groups:- Less wealthy, aspirational folk who spend their savings on designer products to try and look rich (or buy fakes)- The very wealthy who buy designer brands because they like the products and seek out premium brandsFor the former, companies offer products covered in gaudy branding (think the stereotypical LV patterned leather, or that god awful black and gold Versace stuff). For the latter, the branding is much more subtle and often barely visible at all. Note how these cars don't have said gaudy branding which is, firstly, probably an indication of which group they're speaking to. I would be very surprised if Singer had gone into this without doing their research on whether the two brands were a good fit.thegreenhell said: I'm only interested if the woodwork is all carved from solid mahogany from a virgin rainforest.LV must have given Rob Dickinson a very large designer suitcase stuffed full of cash to produce that.I'm sure they did, and I don't blame him one bit for taking it. I know people love the whole fanatical image of Singer but, ultimately, it's a business and it has to make money.Suggest you establish which private equity company Singer has partnered with, and their links to LVMH.This "styling exercise" was more likely foisted upon Dickinson, rather than actively persued by him.But ... your observation Sing

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