엔진오일 교환PistonHeads★ 신뢰도 4.1 (높음)

재규어 XE 수리 사례

X760 (2015-현재) · 2.0T AWD 자동

2026. 10. 4. 작업

난이도 & 준비물

증상

I actually like the new font, less keen on the Logo, but the big let down is the pathetic attempt to woke up the brand with an advert featuring a bunch of very odd looking people with an inability to smile.........I honestly couldn't care less about peoples sexual orientation, how they want to be identified or indeed how they dress, but on what planet does a brand like Jaguar think this represents their products. It is literally has to be the flip opposite as to what I would consider 'Jaguar'.

처리 내용

jenkosrugby said: I actually like the new font, less keen on the Logo, but the big let down is the pathetic attempt to woke up the brand with an advert featuring a bunch of very odd looking people with an inability to smile.........I honestly couldn't care less about peoples sexual orientation, how they want to be identified or indeed how they dress, but on what planet does a brand like Jaguar think this represents their products.It is literally has to be the flip opposite as to what I would consider 'Jaguar'.I think that's the point. Jaguar have tried the "William Lyons' ideal car, with feline haunches and feminine hips, wood, leather, iron fist in a velvet glove, leaping cats and nods to Le Man."And they even tried that as a veneer over some very advanced engineering. It created a fiercely loyal and enthusiastic but far too small customer base. They tried "mass market while offering something different to the dour Germans. A tweed three-piece in a world of shiny off-the-peg business suits. Shamelessly retro while hewing close to the traditional brand values."Didn't work. Critically mixed reception when new, all massively underperformed their sales targets. Matured into better and better-liked products by the time they were canned but far too little, far too late. Then under Tata they tried "go toe-to-toe with the Germans by offering sleek, slick, modern executive cars which are shamelessly modern with a few stylistic nods to Jaguar design cues and building on our heritage of fine handling and sophisticated refinement to make a USP." That didn't work either, with Jaguar spending a fortune on a new platforms, models and drivetrains to sell only a fraction of their German benchmarks. So what's left? They tried traditional and exclusive. They tried traditional and mass market. They tried modern and mass market. I suppose they could try more directly "modern and exclusive" without explicitly ditching all their previous branding and values. This seems to have been wher